Our soul – The honey badger
The Honey badger is determined and tenacious. Protected by their remarkably tough skin, honey badgers are fearless in the face of danger. Honey badgers stand up to predators and are dedicated to their cause. They are an unstoppable force of nature.
As such, the honey badger is the soul of Sonas. The honey badger’s single-minded determination inspires the Sonas mission: a relentless revolution to connect with every part of the globe – and make it a better place.
Our goal – Golden happiness
Sonas means ‘happiness’ in Irish and ‘gold’ in some Asian cultures. Together they contribute to an abundant life.
An abundant life is full – rich not in material things, but in activities that satisfy the soul, achievements that realise ambitions, events that fulfil dreams. Everyone has the potential for an abundant life and this is where Sonas comes in.
At Sonas, we give people with potential across the globe the help they need to achieve the life they dream of. Using tools of microfinance, education, mentorship and positivity, we empower capable individuals and enable sustainable communities – spreading golden happiness and creating a more abundant world.
Our role: “Spread abundance through happiness”
At Sonas we aim to become a source of creative and positive energy in everything that we say and do. We focus on what we want to grow – people, opportunities, stories, soul.
In doing so, we seek to inspire and attract fellow honey badgers who share our drive and values. People with means, who wish to share their resources for the good of humanity. We want to inspire people with potential: ambitious entrepreneurs in developing countries who just need a chance. We help our entrepreneurs through micro-lending, business consulting and by sharing happiness and experiences. It is in this way, we want to create abundance through happiness.